InVideo Company Profile: Overview, History & Features

InVideo Company Profile: Democratizing Video Creation Through Artificial Intelligence

In an era where video content rules the digital landscape, producing high-quality media has traditionally required expensive hardware, steep technical learning curves, and professional video editors. Enter InVideo, a revolutionary multimedia and software-as-a-service (SaaS) platform designed to break down these barriers.

By bridging the gap between high-end production and everyday content creation, InVideo enables everyone—from solo creators and small business owners to global marketing teams—to produce broadcast-quality media effortlessly.

1. Company Overview

| Attribute | Details |
| :— | :— |
| Founded | 2017 |
| Founders | Sanket Shah (CEO), Anshul Khandelwal, Harsh Vakharia |
| Headquarters | San Francisco, California, USA (with global operations) |
| Industry | Multimedia Design Software, Artificial Intelligence (AI), SaaS |
| Total Funding | ~$56.9 Million |
| Key Investors | Peak XV Partners (formerly Sequoia Capital India), Tiger Global, Base Partners, Hummingbird Ventures |
| Official Website | invideo.io |

2. Origin Story and History

The seed for InVideo was planted long before its official launch. Back in 2012, the founding team was attempting to build 10-minute video summaries of non-fiction books. They quickly hit a major roadblock: video production was sluggish, tedious, and frustratingly complex.

When evaluating market options, they found a stark dichotomy: tools were either too basic (resulting in rigid, presentation-style outputs) or far too complex, requiring advanced training in professional editing software like Adobe Premiere. Recognizing a massive market gap, the founders—led by Sanket Shah—spent extensive time performing primary research, working directly alongside creators and media professionals to design a unified solution.

Officially founded in 2017, InVideo set out with a clear and ambitious mission: to democratize video creation.

3. Evolution and Core Products

InVideo started as a cloud-based template and drag-and-drop editor that simplified browser-based video creation. Over the years, the company aggressively evolved, integrating cutting-edge Generative AI capabilities into its ecosystem.

• InVideo AI: The flagship AI-powered suite allows users to type simple text prompts (